Toronto, Ontario, May 25, 2022 – The Well Told Company Inc. (“Well Told” or ‎the “Company”) (TSXV:WLCO) (FSE:7HO), the female-founded wellness company that offers plant-‎based supplements, remedies, and other functional wellness products, announces that it has increased its U.S. distribution by another 5,865 points of distribution.

This significant increase in the Company’s points of distribution comes as a result of Well Told’s largest U.S. customer increasing both the number of doors in which it will sell the Company’s products, as well as the number of SKUs it will offer, which will now include Age Defier, Skin Nourisher and Stress Fighter capsules, and the soon to be launched plant-based Collagen Booster.

Commenting on this achievement, founder and CEO of Well Told Monica Ruffo stated, “We are so proud to have already surpassed our 2022 milestone of 7,000 points of distribution in the U.S. way ahead of schedule. We believe that the fact that our largest U.S. customer is expanding so quickly and beyond our initial forecasts is a sign of more exciting things to come and the potential for our brand in the U.S. market.”


About The Well Told Company Inc.

Well Told is a female-founded, emerging plant-based wellness company that formulates, develops, distributes and sells a variety of supplements, remedies and other functional wellness products. Founded by serial entrepreneur and award-winning leader Monica Ruffo, it was after undergoing treatment for breast cancer, and deciding to take her health into her own hands that she discovered the lack of transparency and availability of clean, plant-based formulations in the wellness industry. With the mission "Clean wellness for all", Well Told's products are currently available in over 2,000 stores across Canada including several well-known retailers and recently launched in over 850 pharmacies in the U.S.


For further information, please contact:

Monica Ruffo
Chief Executive Officer
The Well Told Company Inc.
Telephone: +1-855-935-5865

Investor Relations
Aiyana Bradshaw
Telephone: +1-855-935-5865

Media inquiries
Dria Murphy


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