Toronto, Ontario, February 9, 2023 – The Well Told Company Inc. (“Well Told” or the “Company”) (TSXV:WLCO; FSE:7HO), the female-founded wellness company that offers plant-based supplements, remedies, and other functional wellness products, announces it has expanded distribution in the U.S. with the addition of Good Earth Markets as well as 23 new independent retailers including: Cornucopia Foods, Hi Mango Natural Market, Sunac Natural Market, The Local Food Market, and Detoxx Bar Health Food Market in New York; Gold Lion Farm in Georgia; Wildwood Community Market in North Carolina; Rainbow Natural Remedies in Washington; The Market and Marigold Market in Texas; Downtown Grocery in Wisconsin; Healthy Foods LLC in Hawaii; Health In Hand in Ohio; Nature's Gift Organic Market and Healthy Habitz in Michigan; Sunshine Health Market in Louisiana; Nature's Best and Nutrition Center #1 in Kentucky; Chestertown Natural Foods in Maryland; Pass Health Foods in Illinois; Soulberry Natural Market in Pennsylvania; The Goods in Alaska; and Urban Kitchen in Florida.
These new additions bring the Company’s U.S. points of distribution to over 9,200 in little over a year since launch.
Indeed, Well Told launched into the U.S. market in December 2021 with 750 CVS pharmacies; this number has since grown to 1,200 CVS pharmacies and the number of SKUs at CVS has gone from 2 to 10. Following that, the Company launched into U.S. airports in the third quarter of 2022. Since then, the Company has announced it will soon be launching 10 products at Bartell Drugs, the Pacific Northwest division of Rite Aid, as well as launching into Walgreens, the second largest pharmacy in the U.S.,* where products are expected to be on-shelf by Q2 2023.
“We are just getting started in the U.S. and the enthusiasm for our brand on the part of retailers of all sizes is terrific,” said Monica Ruffo, founder and CEO. “We continue to feel very bullish about our growth potential and proud of our team’s accomplishments to date; just over one year after our launch into the U.S., we will soon be available in three of the largest pharmacy chains in the U.S. which is no small feat.”
About The Well Told Company Inc.
Well Told is a female-founded, emerging plant-based wellness company that formulates, develops, distributes and sells a variety of supplements, remedies and other functional wellness products. Founded by serial entrepreneur and award-winning leader Monica Ruffo, it was after undergoing treatment for breast cancer, and deciding to take her health into her own hands that she discovered the lack of transparency and availability of clean, plant-based formulations in the wellness industry. With the mission "Clean wellness for all", Well Told's products are currently available in over 2,000 stores across Canada including several well-known retailers and recently launched in over 1,000 pharmacies in the U.S. in addition to being available at welltold.com, on Amazon, and in airports across the U.S.
*According to Statista’s Number of stores of the leading drugstores in the United States in 2021, CVS Health and Walgreens Boots Alliance are the two largest U.S. pharmacies by number of stores and Rite Aid is the sixth largest.
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Chief Executive Officer
The Well Told Company Inc.
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Many factors could cause the actual results, performance or achievements that may be expressed or implied by such forward-looking information to vary from those described herein should one or more of these risks or uncertainties materialize. Examples of such risk factors include, without limitation: risks relating to credit, market (including equity, commodity, foreign exchange and interest rate), liquidity, operational, reputational, insurance, strategic, regulatory, legal and environmental; the general business and economic conditions in the regions in which the Company operates; the ability of the Company to execute on key priorities; the Company’s results of operations may be difficult to forecast; the Company is a holding company with its only asset being direct ownership of Well Told Inc.; the Company’s success depends upon the continued strength of its reputation and brands; disruptions in manufacturing facilities or losses of site licenses and other qualifications could adversely affect sales and customer relationships; the Company’s success depends on its ability to continue to enhance products and develop new products; the Company’s suppliers and sources for materials and inputs may fail to support demand and increasing raw material costs could adversely affect margins; the Company is reliant on third parties for shipping and payment processing; the Company’s ability to compete could be negatively impacted if it is unable to protect its intellectual property rights; the ability to implement business strategies and pursue business opportunities; disruptions in or attacks (including cyber-attacks) on the Company's information technology, internet, network access or other voice or data communications systems or services; the evolution of various types of fraud or other criminal behavior to which the Company is exposed; the failure of third parties to comply with their obligations to the Company or its affiliates; the impact of new and changes to, or application of, current laws and regulations; granting of permits and licenses in a highly regulated business; the overall difficult litigation environment; increased competition; changes in foreign currency rates; increased funding costs and market volatility due to market illiquidity and competition for funding; the availability of funds and resources to pursue operations; critical accounting estimates and changes to accounting standards, policies, and methods used by the Company; the occurrence of natural and unnatural catastrophic events and claims resulting from such events; and risks related to COVID-19 including various recommendations, orders and measures of governmental authorities to try to limit the pandemic, including travel restrictions, border closures, non-essential business closures, quarantines, self-isolations, shelters-in-place and social distancing, disruptions to markets, economic activity, financing, supply chains and sales channels, and a deterioration of general economic conditions including a possible national or global recession; as well as those risk factors discussed or referred to in the Company’s disclosure documents filed with the securities regulatory authorities in certain provinces of Canada and available at www.sedar.com. 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